Some things change; others stay the same. You can put LinkedIn down in both columns. Its fresh, new web-browser design is less than two months old, and it might have you rethinking how your profile is set up–hopefully not for the first time. In fact, you should probably consider rebooting how you use your social networks pretty much every time your career takes a turn or moves to the next level. Personally, I’m a lot more selective now about how I connect with people on LinkedIn than I used to be, even though I realize that could change again sometime in the future (more on that in a moment).
But the professional network’s makeover isn’t a wholesale reinvention; LinkedIn realizes that the fundamentals of networking aren’t so contingent or fast-moving. Some rules of conduct are worth following (on- and offline) no matter what. It’s all about getting the balance right. With that in mind, these are the two questions I ask myself to help me decide whether or not to add somebody to my network.